Tailgate Display & Party Stats & Facts from TAILGATER MONTHLY:

TAILGATING: Product Information

Tailgaters are directly involved in nearly (78%) of all tailgate transactions. Additionally, tailgaters demonstrate a strong willingness to try new products (81%), a propensity to be the first among their peers to do so (51%), and a strong desire to tell others about these new products (72%).

  • Tailgaters on average will spend $500 - $600 annually on tailgating upgrades,
  • new products and equipment (This does not include food, beverage, or tickets to events).
  • 69% of Tailgaters use SUV’s or Pick-Up trucks for their tailgate
  • 41% of Tailgaters cook at their tailgate event
  • 30% of Tailgaters prepare their food at home before they go to their tailgate
  • 30% of Tailgaters eat hotdogs and sausage
  • 29% of Tailgaters eat beef and steak
  • 20% of Tailgaters use alternative vehicles for their
  • tailgate (RV’s, Travel Trailers, Conversion Buses)
  • 19% of Tailgaters shop for tailgating supplies
  • with their spouse or significant other
  • 14% of Tailgaters eat chicken
  • 9% of Tailgaters use a standard car
  • 7% of Tailgaters pick up already prepared food on the way to their tailgate

TAILGATING: Products Purchased

A great variety of products in a multitude of categories are required to successfully stage a tailgating event. Over the past 18 months Tailgater Monthly Magazine has compiled, through subscriber response, the ranking of products purchased.

  1. Coolers
  2. Grills
  3. Alcoholic Beverages
  4. Outdoor Furniture
  5. Meat Products
  6. Licensed Apparel
  7. Music/Music Players
  8. Food Storage Products
  9. Snack Foods
  10. Licensed Déco (Flags/Signage/etc)
  11. Non-Alcoholic Beverages
  12. Cameras (Photo/Video)
  13. Poultry Products
  14. Sports Equipment
  15. Tents/Shelters
  16. Televisions
  17. Recreational Products
  18. (Games)
  19. Cleaning Supplies
  20. Produce
  21. Storage/Transport Solution

TAILGATING: The Stores

Tailgaters reported shopping in multiple locations for supplies (80% shop in 2-5 stores). However, a majority of tailgaters (76%) reported a desire to buy all of their supplies in one location (provided the retailer carried a full and diverse product line).

Given the diversity of products associated with tailgating, it follows that tailgaters find and purchase these products in a variety of retail environments.




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