Founding Partner, Discovery-Based Retail
Phil Mitchell is a founding partner of Discovery-Based Retail, a consulting company that helps retailers facilitate and communicate profit-focused differentiation. His company works almost exclusively in the hardware and home center categories. Having served many years in both retail and wholesale hardware operations, he has developed a strong background and unique perspective which allows him to help retailers focus on the customer experience that their stores create. He teaches retailers to understand that a store focused on creating favorable customer experience produces increased shop times, increased impulse sales and ultimately better bottom line.
Having developed unique ways to analyze the productivity of existing sales spaces, over the years, Phil has designed many interior layouts. He has used his knowledge and background to help improve those stores’ performances. Today, he continues to spearhead that capacity for his company.
Phil is the author of Discovery-Based Retail, a book which has been lauded by readers, acclaimed by industry experts, and featured by trade magazines, including Hardware Retailing. He is also co-author of Focus-Organization-Productivity a book that suggests ways in which time management skills can be enhanced.
In addition to his consulting work, because of his knowledge, experience and easily understood communication style, Phil is regularly engaged by companies to deliver educational seminars and keynote addresses.
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