VP Marketing of Wharton Innovative Products, LLC.
With over 25 years of consumer and business-to-business marketing experience on both the client and agency side, Joe has been an invaluable part of Wharton Innovative Products, LLC as Vice President of Marketing.
While serving as Vice President of Strategic Communications at BellSouth DCS Wireless in Atlanta (now AT&T), Joe held management responsibilities for overall branding, advertising, promotions, public relations, product and brand strategy, sports marketing/sponsorships, direct marketing, research and through-the-line marketing communications.
On the agency side, Joe was Partner and Executive Managing Director of North Castle, and has held management positions at Interpublic Group of Companies’ agencies, Lintas and Lowe & Partners, where he grew a number of multinational brands, including Coca-Cola’s Sprite, Diet Coke and Cherry Coke, Lever’s Shield soap and several Nestlé pet food products.
Prior to his role at Wharton Innovative Products, LLC Joe was SVP, Brand Integration/Marketing at Dentsu America, where he led the ExpressJet Airlines account business and developed agency systems to handle the needs of a fast-paced retail account covering communications for 24 markets nationwide.
An avid surfer and skier, Joe and his wife Laura, live with their three children Duncan, Kati and Zoë in North Stamford, CT.
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